Inspiring Better Holidays

Our mission

Our mission is to inspire better holidays by helping people connect with Cornwall in a more responsible way, and by having a positive impact on the natural environment and local communities on which we depend. We place equal importance on people, planet, and business success, and have developed four value-driven pillars to represent our stakeholder groups — our guests, our owners, our local communities and the natural environment.

Our partners

We support a number of conservation charities and community development projects such as the Pole Pole Foundation, an award-winning gorilla conservation charity, with whom we've planted over 60,000 trees. Closer to home, we have partnered up with organisations here in Cornwall, such as ocean champions Surfers Against Sewage, and WILD — an award-winning charity that works alongside some of the most vulnerable and marginalised young parents in Cornwall to give them the best possible start to family life.

Protecting Cornwall's natural environment

We're committed to helping guests have a more responsible, lower impact holiday in Cornwall. We help guests to have plastic free holidays with tips on reducing their consumption of single use plastics and encouraging them to take part in beach cleans with details about regular organised events and tips on how to organise their own. We have also written a comprehensive guide about getting to and around Cornwall without your car, helping to ease congestion on roads and reducing carbon emissions.

A local experience

Holidays that are as local as possible are better for everyone — for small businesses, local communities, visitors and the environment. That's why we encourage guests to explore the local area and find things to do on the doorstep with our insightful location and local food guides, engaging blog and up-to-date What’s On guide, helping visitors to discover their surrounding area, seek out activities and events nearby and to tune into a more local Cornwall.

Visit our 'Inspiring Better Holidays' pages here