Showcasing your holiday home

Showcasing your holiday home to the right audiences is at the heart of our service. As a digital business that means we are immersed in a high tech world of websites, social media and online marketing — but good old fashioned values are essential too, like making sure content is well informed and accurate. Good marketing requires a great deal of experience and skill, and whist some of our owners like to know every detail of what we do to achieve results — others are simply happy that it’s all taken care of, and that it works very well. We can tell you all about it when we meet, but read on for answers to some of the obvious questions.

Getting to know your property

Right from the start we work hard to understand your holiday home inside out — as well as its location. Quite rightly, guests expect us to know. We might get asked how many steps there are to the patio because a party member has mobility challenges, or how big a particular shower is — as well as exactly how far the beach is and what local restaurants are best. Because we are a small team, with a selected collection of properties, we really can be make sure to do this thoroughly.

Pictures and words

We take writing and photography very seriously. Photo-shoots are planned carefully and our team and stylist attend each one personally to direct the day, ensuring that our photographer captures what’s unique about your property, and that features and facilities are shown off fully and accurately. Similar attention is paid to writing. Our owners have often put heart and soul into creating really special places — so when we write we do the same. And we know guests like to take the time to read too.

Our website

At the heart of our marketing is our innovative website. As you’d expect, it’s designed and built to work on mobiles and tablets as well as on desktop computers, has lots of content, is fully searchable, displays promotions and offers and so on. Our website takes online booking simply and effectively with payments, including international ones, handled securely though Sage Pay. Guests tell us they like it because its very clear and we are constantly reviewing and improving it. We can take international payments, our website carries German, Dutch, and French translations.

As well as providing guests with a lot of information about the property they are booking, our website aims to immerse them in the surrounding area too, because it’s our mission to make sure guests really dive in to the Cornwall experience. We want them to find the local farm shop (and, frankly, to skip Tesco’s) to discover their own ‘secret’ beach, to forge their own special memories, and to visit again.

Digital marketing

Our website doesn’t do all the work on its own, but is part of a mesh of digital activity including:

Online advertising. We invest in Google Adwords and Google Display Advertising, as well as Youtube advertising, and actively manage keywords for the locations and style of property we represent.

Affiliate websites. Selected properties are listed on carefully chosen affiliate websites, that we pay for and manage in cases where this is beneficial. We answer all enquiries in the minimum of time. All payments are taken though us, not them.

Social media

We are constantly engaged online bringing the Cornwall story and your property to a wider ‘fan-base’. We are active on Facebook, Instagram and Pinterest, building relationships with guests, old and new. We also post regularly on our own blog.

Press and online PR

We are well connected with travel and property journalists, as well as lifestyle and travel bloggers so are able to generate regular opportunities to showcase properties in magazines and online:

Magazines and PR. We run advertisements and place PR features in various magazine, in key national and international areas. We have had coverage in The Guardian, Telegraph, Mail on Sunday, Coast Magazine, Cornwall Today and many niche titles.

Press trips and lifestyle bloggers. Journalists love to visit Cornwall and, working with you, we can facilitate their stays and get excellent exposure. We have had coverage on Little Green Shed, Emma Bradshaw, Feet on the Ground, This Is Your Kingdom, Dog Friendly Cornwall and others.

Friendly bookings

Whilst most bookings are online, our customer service team takes phone calls all week and Saturday mornings — all year round except on Christmas day. We answer all of the questions guests throw at us, so you don’t have to, which helps us to find customers the perfect property for them including suggestions about new properties to say in.