Our mission

These pillars represent four principal areas that we strive to support through a better, more meaningful way of doing business. They form the backbone of our strategy and vision, the values and ethics on which Forever Cornwall was founded. Cornwall’s landscape, people, heritage and culture are integral to the success of our company and we have a responsibility to protect and enhance them.

Mission statement:
To inspire better holidays by helping people connect with Cornwall in a more responsible way and by having a positive impact on the natural environment and local communities on which we depend.


Forever Cornwall was created for people who, like us, crave the coast. It was founded on a love of Cornwall — for its rugged land and wild seas, vibrant cultural heritage and wonderful people. We have a role to protect and enhance the natural beauty of Cornwall, which is why we inspire guests to connect with Cornwall in a sustainable, low impact way so that each holiday has a positive effect on the environment.

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We are Cornish to our core and, as such, we have a responsibility to protect the people and communities that we work with. We believe that by using tourism as a force for good and championing local produce and enterprise we are putting money back into the pockets of local people and helping to support the communities on which our business depends.

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We strive to be the leading provider of unique coastal holiday homes in Cornwall, connecting people with beautiful properties and creating authentic, meaningful holiday experiences. Our guests can expect the best possible standards, from the highest quality accommodation to excellent customer care from our team of in-house professionals.

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We believe in a friendly, flexible and, above all, very transparent way of doing business with our owners. With over ten years’ experience in the industry, we aim to create successful, long-term partnerships with each and every owner, helping them to share their properties with like-minded guests and develop their business through insightful and inspiring marketing.

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