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Inspiring Better Holidays

Forever Cornwall was born out of a love of the place we are lucky enough to call home — its landscapes, nature, people and culture. We care passionately about our own environment and local communities, and also understand that we are all part of a larger story: the global challenge to fight climate change, to regenerate lost habitats and to help people to build better lives. Travel and tourism, like all human activities, has an impact. That’s why we’ve put ethics at the heart of our mission and are trying to inspire more responsible, lower impact holidays in Cornwall. Find out below what we’re doing, what our partners are doing, and what you can do on holiday to inspire better holidays and to help Cornwall, its communities, and, in turn, the planet.

Our mission defines who we are and what we do. It’s the backbone of our strategy, is integral to the success of our company — and is inspired by Cornwall’s landscape, people, heritage and culture.
Find out how we support partners who share our vision for a better future — both in Cornwall and globally — helping to reduce our impact and protect the natural environment.
Our guide to shopping locally in Cornwall; including farm shops, delis, fishmongers, farmers’ markets and independent food stores up and down the county. Support local producers on holiday!
Cornwall’s coast and marine life is under pressure! Take a look at these tips from Cornwall’s Marine and Coastal Code Group on how you can help minimise your impact on marine wildlife during your stay in Cornwall.
Plenty of people know about the 'Blue Planet' effect from Attenborough's documentary, with the focus on single use plastics. We've got some tips for how to make your holiday plastic free.
We all have a responsibility to keep our beaches clean and doing a beach clean is one of the best ways to help.  Here's a guide on how you can to join a beach clean on holiday in Cornwall — or how to organise your own.
Here's a comprehensive guide to getting to and around Cornwall without your car – all in the name of easing the traffic on Cornwall’s tiny roads, reducing the carbon emitted from the journey down and giving you a more real, explorative holiday.
Tree planting has been central to our approach since our early days, but capturing carbon is only part of the story. Find out about the organisations we're partnering with whose work is transforming communities.
Exploring your local area on holiday is not only better for local communities and the environment but, we think, for visitors too, so seek out things to do on your doorstep and enjoy a more local holiday experience.
Take a look at our blog to enrich your visit to Cornwall with the best, local advice on things to do, places to visit, where to eat and how to look at Cornwall in a sustainable, low impact way.